TRUSTED PORK FROM EUROPE

Food safety is a top priority in Europe. It is therefore the intention of the European Union (EU) to ensure that all food produced in Europe is safe for consumers. EU legislation guarantees the safety of pork at every step of the production chain – from the farm to the table of the consumers. The highest standards of pig health and pig welfare contribute to protecting food safety and public health. In this way Europe builds a high level of consumer trust in pork and pork products.

This high level of consumer trust is strengthened by the introduction of the concept of full traceability that guarantees the tracking and tracing of any pork product through all stages of production, processing and distribution. Food Businesses Operators must make sure that all foodstuffs can be traced right through the food chain, from farm to table.

ABOUT EUROPEAN PORK

Food safety is a top priority in Europe. It is therefore the intention of the European Union (EU) to ensure that all food produced in Europe is safe for consumers. EU legislation guarantees the safety of pork at every step of the production chain – from the farm to the table of the consumers.

ABOUT THE CAMPAIGN

The EU financed promotion campaign ‘Trusted Pork from Europe’ is initiated and executed by the Dutch national association for the meat industry, COV. This campaign aims at communicating about the quality and safety of European pork.

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