Participation at Food and Hotel China
From November 13 to 15 the Trusted Pork campaign was present at the Food and Hotel China trade show in Shanghai.
The Food and Hotel China trade show is one of the largest trade fairs in China for meat trade. Many countries from North and South America and from Europe are present at this fair. Around 40,000 interested people visited the fair every day.
The Trusted Pork booth has been intensively visited this year by interested Chinese operators. The interest for European pork was very large. The outbreak of African Swine Fever in China did play was relevant for this. As a result of the ASF outbreak, domestic production is under pressure and the import demand is increasing.
On the second day of the fair, the COV, together with the Dutch consulate in Shanghai, organized a well-attended cocktail at the Trusted Pork stand. The Dutch Consul General Remco van Wijngaarden highlighted in his cocktail speech the importance of the Chinese market for the European meat sector as well as the commitment of the European meat sector for being a sustainable trade partner of China and for the export of safe quality pork. He did propose a toast to the success of the Trusted Pork campaign in China.