Participation at Food and Hotel Hanoi
Trusted Pork campaign closes successful campaign year in Vietnam
With participation in the Food and Hotel Hanoi 2018 fair and a seminar and matchmaking in Hanoi, the COV has closed the second year of Trusted Pork.
After previous well-attended events in China, Taiwan, the Philippines and Japan, the activities in Vietnam were also very successful. With this, the COV can again look back on a successful year for its Trusted Pork campaign.
The Vietnamese market is a strongly growing import market for pork. This year, exports from the EU to Vietnam increased by 50%.
The Food and Hotel fair in Hanoi was organized for the first time this year. Although this is a relatively small exhibition, 20 different countries were present and six of them were present with meat products. This makes Food and Hotel Hanoi the most important trade show in North Vietnam. The COV Trusted Pork stand was well attended by potential Vietnamese customers.
On the second day of the fair, a Trusted Pork seminar was organized with matchmaking between European exporters and Taiwanese buyers.
The seminar, which focused on the food safety guarantees of European pork, was opened by the Dutch Agricultural Council in Vietnam, Willem Schoustra. Mr. Schoustra did emphasize the importance of the export of European meat both from an economic perspective and from the perspective of sustainability (optimising the valorisation, animal welfare).
At the matchmaking event, about 15 companies did participate.