Participation at Taipei International Food Show

Participation at Taipei International Food Show

Successful Trade show and seminar in Taipei

From June 27 to June 30 the Trusted Pork from Europe campaign had a successful participation at the 2018 Taipei International Food Show. FOOD TAIPEI hosts many suppliers of specialty products for Taiwan that is renowned as the epicentre of gourmet foods, fine dining, fresh produce and skilled chefs. FOOD TAIPEI welcomed buyers from over 100 countries.

At the Trusted Pork booth, Jason LIN, the chef of the well-known Taipei restaurant “Dancing Pig”, did give every show day a demonstration of how to cook European pork dishes.

As part of its presence during the Taipei food show, COV did also organise a seminar and B2B meetings at the Courtyard Marriott Hotel in Taipei on June 27.

This seminar was opened by Director of the Agriculture and Food Department of the Netherlands Trade and Investment office, Mr. Anthony Snellen.

The seminar did focus on the principles, rules, procedures, control, and execution of the EU’s General Food regulation, while respecting the welfare of the pigs. The EU’s official control regulations are a key element of the European managed agricultural food chain. It is recognized globally and considered as a best practice paradigm, under the close supervision of the official authorities, European meat products represent quality assurance in terms of safety and hygiene.

In 2016, Taiwan imported 48,000 tons of meat from the European Union, which is also the eighth largest pork export market in the EU. In 2017, the EU pork exports to Taiwan increased by 24%, indicating that Taiwanese consumers have more and more confidence in European meat safety.