On November 16, a Trusted Pork seminar was organized in Tokyo together with the Dutch Embassy for Japanese guests. The red line of this seminar were on the guarantees and controls and the safety and quality of European pork; the basis of the Trusted Pork campaign.
In addition to the seminar, the Japanese guests were welcomed by Dutcg Ambassador Aart Jacobi at his residence for a cocktail and a networking event.
The event was well visited by Japanese business operators and Japanese authorities. Approximately 60 Japanese guests (importers, processors, retailers and press) visited the event next to some representatives from the Japanese government.
During his welcome speech, Ambassador Jacobi emphasized the importance that Japanese customers and consumers give to controls, guarantees and safety. All this should lead to full trust of the product. And that is exactly what Trusted Pork aims at.
With the pork tasting during the networking reception , the embassy’s chef served a number of attractive pork dishes from Europe.